Designing logo for a travel agency

Start by creating a web shape using custom shape tool.
Right click the layer in layer palette and rasterize it. Using polygon lasso tool create selection of right edge as shown below.
Press Ctrl+Shift+J to cut paste the selection in a new layer. Hide this layer. Similarly cut the left edge and paste in a new layer.
Unhide both the cut layers and reduce their opacity. We'll use these layers just as a reference.
Create an "arrow 7" shape using custom shape tool.
Using direct selection tool select the left nodes and move them towards right. Move the whole arrow shape towards left and align it with the reference right edge of web shape.
Duplicate the layer. Press Ctrl+T. Right click and select Flip Horizontal and place on the other side.
Hide both reference layers.
Select the web shape layer. Double click the layer to open layer style window. Apply settings as shown.

Select the arrow shape layer. Double click the layer to open layer style window. Apply settings as shown.
You can also select the top nodes of the arrow shape and move them to make the gap uniform.
Duplicate the web shape layer. Move this layer below the original web shape layer in layer order in layer palette. From layer menu select layer style>>create layers. Select and merge all the resulting layers. From filter menu select Blur>>Radial Blur. Apply settings as shown.
Press Ctrl+U to open hue/saturation window. Apply settings as shown.
Type the company name below the logo.
Press Warp text button from the top bar. Apply settings as shown.

 



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